Thursday 16 February 2012

Brands And Endorsements



Commercial endorsements                         

If you talk about Sachin Tendulkar endorsements, they are more than 100 in last 20 years. Sachin Tendulkar ads for PepsiANZ Grindlays Visa, MRF, Britannia, Boost, Adidas, and TVS etc. have gained immense popularity over the years. Especially, when his affair with Anjali, (his current wife) was going on, it was not only Sachin, but the whole country seem to be a part of his love life, with his Pepsicampaign along with former team mate and fast friend Vinod Kambli.

Pepsi (1992–2009)
Besides Pepsi, Sachin Tendulkar endorsements include famous domestic and international brands like MRF, Visa, Aviva Life Insurance, Phillips, BPL Sanyo, TVS, Reynolds, Fiat Palio, Adidas, Boost, Sunfeast, National Egg Coordination Committee, AirtelRoyal Bank of Scotland and many more. Sachin Tendulkar ads use to get famous with his special voice. For instance, in Visa’s ad, Sachin used to say Go Get It or in a Pepsi ad, Nothing Official About It; Sachin Tendulkar ads of Boost ad showed Sachin saying Boost is the secret of my energy; Kapil Dev used to say in that same ad – Our Energy. Things changed after 10 years, when Sachin became a senior player and appeared with Virender Sehwag saying Our Energy, as Sehwag says, Boost is the secret of my energy.


Over the years, Sachin Tendulkar endorsements says in that caption, which is very similar to Sachin’s attitude and life. Virender Sehwag and Sachin Tendulkar ads ofAdidas used to show a caption Nothing is Impossible. It is very true for a player like Sachin. Sachin Tendulkar ads are still very popular, which portray him as a gutsy cricketer. The number of current Sachin Tendulkar endorsements cross the mark of 10. Sachin Tendulkar endorsements are still a safe bet for the advertisers.






         
New Delhi: After a 10 year long association with MRF,  Sachin's magical bat embraced a new logo-Adidas. World Sports Group, who is in charge of Tendulkar's endorsements has confirmed that Tendulkar has
shifted the branding on his bat to adidas. ...






Sachin Tendulkar has been sponsored by several brands throughout his career including Boost (1990–present) Pepsi (1992–2009),Action Shoes (1995–2000),MRF (1999–2009),Adidas (2000–10),Britannia (2001–07), Fiat Palio (2001–03), TVS (2002–05), ESPN Star Sports (2002–present), Sunfeast (2007–13), Canon (2006–09), Airtel (2004–06), Reynolds (2007–present), G-Hanz (2005–07), Sanyo BPL (2007–present), Colgate-Palmolive, Philips, VISA, Castrol India (2011–12), Ujala Techno Bright andCoca-Cola (2011–13)







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